Case Study:Implementing a Successful Extended Warranty Program through a National Buying Group The success or failure of an Extended Warranty Program is often dependent upon a well planned and executed implementation plan. Often, national programs are launched without regard for operational limitations and regional diversity. Last week we spoke of the need for a solid business model and how W3 Solutions uses a best of breed model to ensure our programs are implemented, sold, and supported effectively. This week we would like to present a case study about a National Buying Group with a diverse group of members who wanted to launch a national Extended Service Program. The Buying Group needed a program that would be flexible enough to implement across Independent Retailers, Franchisees, and National Chains. To learn more, click here. To learn more about W3 Solutions - click here.
| July 31, 2008 W3 Solutions specializes in Extended Service Programs for manufacturers, retailers and distributors in North America. Our programs are delivered through a comprehensive suite of Professional Services to meet the needs of your business.
 When positioning a warranty sale to a customer, an effective tactic is to ask the customer what they would pay for it with absolutely ZERO warranty attached to it. Normally the answer is less than half of what the unit is worth. It’s quite simple to turn this around and position the Extended Warranty at this point, comparing the price of the Extended Warranty to the price difference they had quoted for the product originally. John A. Calgary, AB |
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