W3 Blog

Subscribe for tips on how to improve your business.

3 Critical Questions to Ask An Extended Warranty Partner

questions to ask warranty provider or partner

It’s true. Extended warranties and protection plan coverage are often misunderstood by consumers and salespeople. It’s unfortunate because the fact remains that no matter how careful the customer is with their cell phone, dishwasher, TV,  or laptop the product can still break, accidents will happen, and the customer is left holding the bag.  This is an opportunity for retailers to capitalize on the power of providing extended warranties and protection plans for their customers. Continue reading

How “Gifts with Purchase” drive sales and boost profits.

Everyone likes to get something for free. But learning how to maximize gift-with-purchase incentives is key to making this sales technique profitable to the seller.

Offering a gift with purchase is a proven way to drive sales and gain return customers. The idea? Rewarding customers for their business results in an emotional response that ends in a purchase.

Continue reading